Edgar Hatcher papers, 1952-1992.

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Edgar Hatcher papers, 1952-1992.

http://www.worldcat.org/oclc/54112904

Collection documents Hatcher's career as a copywriter and creative director for several major advertising agencies, including G.M. Basford Co.; Benton & Bowles; Ogilvy, Benson, & Mather; Kenyon & Eckhardt; Batten, Barton, Durstine, & Osborn's San Francisco office; McCann-Erickson; and J. Walter Thompson Company. The collection provides an overview into oil company advertising and the development of advertising in several firms from the 1950s through the early 1990s. Materials include reports, correspondence, memoranda, scripts, storyboards, collateral literature, notes, photographs, audio and video tapes, films, and cassette recordings which document the creative development of print, radio and television advertising for various clients. Clients represented include General Electric, Air Reduction Co., Chemical Manufacturer's Association, IBM, Shell Oil, Maxim Freeze Dried Coffee, Ford and Lincoln Mercury, Chevron Oil, Exxon/Esso, Campbell's Soup, Advertising Council, National Council on Productivity and Quality of Working Life, Savings and Loan Foundation, Eastman Kodak, and Beechcraft.

250 items (4.5 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7676067

Duke University Libraries, Duke University Library; Perkins Library

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Eastman Kodak Company

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G.M. Basford Co.

http://n2t.net/ark:/99166/w6zs7mvr (corporateBody)

Batten, Barton, Durstine & Osborn, Inc. San Francisco Office.

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Shell Oil Company

http://n2t.net/ark:/99166/w6f51t6k (corporateBody)

Kenyon &Eckhardt, Inc.

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J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Ford motor company

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When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

Ogilvy, Benson & Mather.

http://n2t.net/ark:/99166/w63820wx (corporateBody)

Hatcher, Edgar, 1927-

http://n2t.net/ark:/99166/w6gj04xf (person)

Advertising executive. From the description of Edgar Hatcher papers, 1952-1992. (Duke University Library). WorldCat record id: 54112904 ...

Chemical Manufacturers Association (U.S.)

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Benton & Bowles

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Exxon Company U.S.A.

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General Electric Company

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John W. Hartman Center for Sales, Advertising & Marketing History

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Chevron Oil Company

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Savings and Loan Foundation (U.S.)

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Campbell soup company

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Originally formed in 1869 as Anderson and Campbell, a partnership canning tomatoes, vegetables, jellies, condiments, and minced meats in Camden, N.J.; 1892, incorporates as Joseph Campbell Preserve Company; renamed Campbell Soup Company in 1922. From the description of Campbell Soup Company photographs and advertisements, 1930-1942. (Unknown). WorldCat record id: 311080180 Originally formed in 1869 as Anderson and Campbell, a partnership canning tomatoes, vegetables, jellies...

Air Reduction Company

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McCann Erickson

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